Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.
Digital marketing helps you reach the 77% of American adult population who own a smartphone and use that smartphone or any mobile device for news, social, or other activities using targeted ads
Digital marketing also gives the flexibility of testing and stopping poorly performing campaigns in real time like monitoring the ads and content type they have seen shortly before making a purchase.
Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company using Google Ads and awareness campaigns.
Digital marketing lets you communicate directly with customers who see your content, through websites, blogs, etc. and gather information on customer reaction and preference
Digital marketing allows you to engage with influencers and gain their respect, you can also get them to endorse you, leading their followers to become customers and spread brand awareness.